Selected work
Expertise turned into products, memberships, and new revenue.
A community with an opportunity to earn recurring revenue. A professional society ready to move beyond paper forms. Experts with knowledge to share beyond appointments.
Here’s how I helped turn those opportunities into working digital experiences, from the first idea through the content, design, and build.
Business directory · 2022–2024
Black Life ATX
A new revenue stream for an established community.
Black Life ATX was already connecting Austin’s Black community. I saw an opportunity to build on that reach: a paid online directory where Black-owned businesses could become members, get discovered, and stay connected.
I pitched the subscription model to the founder, then developed the website, user experience, and processes needed to bring the directory to life. My role grew into an ongoing partnership supporting the launch, business members, and community.
60+ businesses paying monthly
Launched in 2023 and still operating
What I created & led
Paid directory concept, membership model, and pitch to the founder
Website and user experience, including the member directory, CRM, and backend processes
Team training to manage the directory and support business members
Founding member campaign, launch event support, and ambassador work
Digital and event materials connecting the directory to the wider community
Professional association
NSOMS
From paper forms to a connected member experience.
Joining, renewing, and finding membership information shouldn’t require a stack of paperwork.
Working with society leadership, I helped bring NSOMS online and developed the resources, communications, and programs supporting its members. The work connected the practical side of membership, including dues and registration, with opportunities to learn, connect, and participate.
~67% increase in dues revenue
100+ members re-engaged online
What I created & led
Website, member portal, directory, forum, and online dues experience
Membership strategy and communications supporting enrollment and renewal
Resident membership resources, application workflows, and mentorship matching
Member spotlights, email campaigns, social content, and event communications
Presentations, branded materials, and on-site meeting support
Paid community · 2025
Baddies in Tech: Baddie+
Turning an established audience into founding members.
Baddies in Tech had an active community. Baddie+ needed a clear reason to become a paying member and an experience that delivered after sign-up.
As Fractional Director of Membership & Community, I helped shape the offer, launch campaign, and onboarding experience. The BaddieCon launch connected the live event to the sales funnel, then welcomed new members into programming and community.
100+ founding members at launch
What I created & led
Membership offer, messaging, launch roadmap, and onboarding journey
Sales and landing pages, email campaigns, and promotional content
Founding member campaign and BaddieCon launch materials
QR sign-up experience connecting event attendees to the membership
Workshops, member programming, Discord content, and engagement planning
Digital products & learning design
Beyond the Frosting Network
Helping a baking expert earn from what she knows.
The expertise was already there. My role was to organize it into products and learning experiences bakers could use to build their businesses.
As a strategy and launch partner, I developed the curriculum, workbooks, and purchase journey. I conceived the quiz-to-workbook funnel to help prospective customers identify their needs, choose a relevant resource, and stay connected to the membership.
Thousands in workbook sales
11 course modules developed
3 workbook offers launched
What I created & led
Curriculum and course content, scripted, edited, and uploaded
Three tiered workbooks with practical business exercises
Quiz concept, result pathways, product recommendations, and email capture
Sales pages and automated email marketing connecting interest to purchase
Membership structure, workshop materials, presentations, and launch content
Educational tools & resources
Make your expertise useful beyond the conversation.
A well-designed resource gives your audience a way to apply what you teach. These projects turn specialized knowledge into tools clients and customers can return to.
Audition Tracker
A Google Sheets system helping actors organize outreach, track auditions and bookings, and calculate earnings.
Pricing Calculator
A branded spreadsheet helping bakers account for ingredients, labor, and other costs when pricing an order.
Headshot Success Blueprint
A 35-page guide helping actors prepare for headshots, understand common mistakes, and choose images that support their goals.
Beauty Training Workbook
A branded learning resource supporting instruction in hygiene, client care, and professional artistry.
Let’s build your next offer
What could your expertise become?
Whether you’re creating your first paid resource, developing a membership, or improving an existing learning experience, I can help you work through the idea and build it.
We’ll start with a call about your audience, goals, and what you already have. Then I’ll put together a custom quote with the scope, timeline, and investment.
I design and build the assets and systems. Results depend on your audience, offer, and promotion.