Let’s put your expertise to work
Reach more people.
Earn beyond appointments.
Give your audience a reason to stay.
You’ve built the expertise. Now you need a way to share it that makes sense for your audience, your business, and your time.
I help service providers, educators, and organizations turn their knowledge into digital products, learning experiences, and memberships. From choosing the right idea to creating the content and building the experience, I work with you to get it done.
We start with a conversation. You receive a custom proposal with the scope, timeline, and investment.
What I help you create
What you know could become your next offer.
Lead magnets & quiz funnels
Give prospective customers a useful introduction to your expertise. I develop the resource, quiz questions, results, and follow-up that connect an audience need to your paid offer.
Workbooks & practical tools
Turn your approach into a resource people can use on their own. Workbooks, guides, calculators, and templates help customers apply your knowledge beyond a session or appointment.
Courses & workshops
Teach your expertise to more people at once. I organize your knowledge into learning goals, lessons, scripts, slides, and activities, then help build the delivery experience.
Memberships & online communities
Create an ongoing way to learn from and connect with you. I help shape the offer, member journey, onboarding, programming, and platform around a clear reason to join and return.
Sales pages & onboarding
Make the value easy to understand and the next step easy to take. I develop the messaging, pages, emails, and welcome resources that carry people from interest to purchase to participation.
Presentations & event resources
Bring your knowledge into the room with a clear story and useful takeaways. Support includes presentation structure, speaker notes, slides, participant materials, and digital follow-up resources.
Not sure what to create first?
We’ll look at your expertise, audience, and goals together and choose a practical place to start.
Event lead capture
Your next conversation shouldn’t depend on someone remembering your name.
A presentation, booth visit, or networking conversation can be the start of a customer relationship. Give your audience a useful reason to stay connected.
I create event resources and sign-up experiences that connect the room to your business: a relevant download, a QR code, a landing page, and email follow-up that continues the conversation.
Every piece has a purpose. Attendees know what they’re signing up for, receive something valuable, and have a clear way to learn more or work with you.
Support can include:
A branded guide, checklist, quiz, or digital resource
QR signage and presentation slides
A sign-up page and email collection
Resource delivery and follow-up emails
Monthly retainer clients also get emails and email copy. I don't send or manage your email marketing platform; that stays with you or your email team. Photos from BaddieCon 2025, the NSOMS Annual Business Meeting & Dinner 2025, and Black Girl Think Tank's Bloom Con.
Ways to work together
The right support for where you are.
Strategy & working sessions
For the idea you’re ready to work through. We clarify your audience, identify the strongest opportunity, and map out what to create. Focused sessions give you space to make decisions and develop the work with me.
Digital product & program builds
For the project you want help bringing to life. I develop the agreed strategy, content, design, and setup, with your expertise and feedback guiding the process. You receive a custom quote before work begins.
Ongoing partnership
For organizations that need consistent support after the initial build. I work with your team on member experience, communications, educational content, and improvements to your digital products or community.
How we work
We talk it through.
Then we build.
1
Start with a call
Tell me about your audience, what you want to accomplish, and what you already have. We’ll discuss where I can help and what the project needs.
2
Review your proposal
You’ll receive a custom quote with the deliverables, timeline, and investment, so you can make an informed decision before booking.
3
Create together
We begin with a kickoff call. I develop the work, you share your expertise and feedback, and we connect at the milestones outlined in your proposal.
4
Put it to use
You receive the finished resources and agreed setup, along with a walkthrough so you know how to use and manage what we’ve created.
Many focused projects take two to five weeks. Your timeline will reflect the scope of your project.
Selected work
See what this can look like.
A new revenue stream
For Black Life ATX, I pitched and built a subscription directory that attracted 60+ businesses paying monthly, creating a new paid offer within an established community.
A paid community launch
For Baddie+, I developed launch messaging, a sales funnel, and onboarding supporting 100+ founding members.
Expertise turned into digital sales
For Beyond the Frosting Network, I developed course content, workbooks, and a quiz-to-workbook funnel supporting thousands in workbook sales.
The technology
Let’s make the tools support the work.
You don’t need to arrive with a platform chosen or every technical detail figured out. I can work within your existing setup or help you choose tools that fit the experience we’re creating.
My experience includes community and learning platforms, sales and checkout tools, email marketing, quizzes, automation, and AI-supported content development.
Platforms include Circle, Mighty Networks, Kajabi, Memberstack, Discord, Stan, Flodesk, ManyChat, LeadQuizzes, Canva, Gamma, and Zapier, among others.
The recommendations depend on your audience, budget, and how you plan to manage the product or community.
Funnels, websites & memberships
ClickFunnels, Kajabi, Website Design, Landing Pages, Google Forms, Jotform, Stan Store
Email & CRM
Mailchimp, Constant Contact, Keap (Infusionsoft), HubSpot, Zoho, Help Scout, Airtable
Design, video & content
Adobe, Canva, Graphic Design, Video, Loom, YouTube, Podcasts, LinkedIn, Branding, Copywriting, Newsletters, Blog and Article Writing, Press Releases, Web Content, Creative Writing, Editing, Proofreading
AI & research
ChatGPT, AI, Market Research, Research
Projects & documents
ClickUp, Notion, Asana, Monday.com, Trello, Smartsheet, Slack, Dropbox, Google Drive, Docs, Sheets and Slides, MS Office (Excel, Word, PowerPoint), Apple Pages, Numbers and Keynote, Document and Presentation Formatting
Let’s get started
You have the knowledge.
Let’s decide what to build with it.
Whether you’re creating your first digital product, developing a course, or improving a membership, I can help you work through the decisions and bring the project together.
Tell me what you’re considering. We’ll schedule a call and take it from there.
I design and build the assets and systems. Results depend on your audience, offer, and promotion.